HOOKÉ Keep Salmon Wild Hoodie

The Keep Salmon Wild Hoodie is a tribute to conservation, designed in collaboration with the Atlantic Salmon Federation (ASF). Crafted from a 60% organic cotton and 40% recycled polyester blend at 380 g/m², it offers soft, durable warmth for everyday wear.

Featuring artwork by Alana Louise, this hoodie showcases a front and back print that reflects its mission to protect wild salmon. A three-panel drawcord-adjustable hood, rib-knit cuffs and hem, and a kangaroo handwarmer pocket provide comfort and functionality.

A portion of proceeds supports ASF’s mission to protect Atlantic salmon and their habitats. Certified by OCS and Oeko-Tex® Standard 100, this hoodie combines thoughtful design with a purpose, making it a meaningful choice for those who value the wild.