HOOKÉ Wild Salmon Wild Rivers Crewneck

The Wild Salmon Wild Rivers Crewneck is a statement of purpose, created in collaboration with the Atlantic Salmon Federation (ASF). Made from a 60% organic cotton and 40% recycled polyester blend at 380 g/m², it combines comfort and durability with a conservation message.

Featuring front and back prints with artwork by Dan Sheridan, this crewneck celebrates the vital connection between wild salmon and healthy rivers. Rib-knit binding at the collar, cuffs, and hem ensures a comfortable fit for everyday wear.

A portion of proceeds supports ASF’s mission to protect Atlantic salmon and their habitats. Certified by GRS, OCS, and Oeko-Tex® Standard 100, this crewneck is as meaningful as it is versatile—perfect for those who stand for the wild.